what are backlinks in seo : Backlinks are when someone links to your website from their site. The more sites that link to you, the higher you will rank in Google.
A backlink is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links.” Backlinks are important to SEO.
Why are backlinks important ?
Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to a different .
In essence, backlinks to your website are a sign to look engines that others vouch for your content. If many sites link to an equivalent webpage or website, search engines can infer that content is worth linking to, and thus also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site’s ranking position or search visibility.
Types of Backlinks
There are two basic types of backlinks, and one is more valuable than the other. Let’s take a quick look at each one and how they affect your site.
A Nofollow tag tells search engines to ignore a link. They don’t pass any value from one site to another. So, typically they aren’t helpful in improving your search rank or visibility.
Dofollow links are the type of backlink that everyone wants. Just keep in mind that those coming from respected sites hold the most value. This kind of backlink can help improve your search engine rankings.
However, there are dofollow links that are considered being bad or ‘toxic’. These links come from suspicious sites or are gained by breaking the search engine terms of service.
This may cause Google to penalize or even de-index your site. Remember, it’s not about the quantity of backlinks, but rather the quality that makes the difference in ranking.
Now all backlinks aren’t equal. Here are some of the things Google looks at when analyzing backlinks:
1. How authoritative is
How authoritative is the site linking to you? If Huffington Post links to you it is more effective than if I, NeilPatel.com links to you. Why? Because Huffington Post is considered a well known authoritative site.
Authority is measured by a metric called “domain authority”. It’s from a scale of 0 to 100. The higher the number the better. You ideally want to get backlinks from sites with a domain authority that is higher than yours. You can use the tool ahrefs.com to learn what your domain authority is.
3. The more related a site
The more related a site is the better the link. If you are in the plumbing space, a link from Huffington Post isn’t as good as Home Depot (which is an authority site in the home repair space). Try to get links from high domain authority sites within your space.
If you want to build links the quickest way to generate them is through round up posts. Email people within your space and interview them. Include their thoughts within your blog and let them know when you publish the post that includes them. Ask them to share the post on their favorite social network and even ask if they can link back to you.