seo moz beginners guide : You’ll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.
This guide is meant to explain all major aspects of SEO, from finding the terms and phrases (keywords) which will generate qualified traffic to your website, to creating your site friendly to look engines, to putting together links and marketing the unique value of your site.
The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference.
Combine this information with some practice and you are well on your way to becoming a savvy SEO.
The Basics of program Optimization
Ever heard of Maslow’s hierarchy of needs? it is a theory of psychology that prioritizes the foremost fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). the idea is that you simply can’t achieve the requirements at the highest without ensuring the more fundamental needs are met first. Love doesn’t matter if you do not have food.
Our founder, Rand Fishkin, made an identical pyramid to elucidate the way folks should set about SEO, and we’ve affectionately dubbed it “Mozlow’s hierarchy of SEO needs.”
Using this beginner’s guide, we will follow these seven steps to successful SEO:
Crawl accessibility so engines can read your website
Compelling content that answers the searcher’s query
Keyword optimized to draw in searchers & engines
Great user experience including a quick load speed and compelling UX
Share-worthy content that earns links, citations, and amplification
Title, URL, & description to draw high CTR within the rankings
Snippet/schema markup to face call at SERPs
We’ll spend time on each of those areas throughout this guide, but we wanted to introduce it here because it offers a glance at how we structured the guide as an entire