How to drive traffic to your website : After an internet site is optimized for the search engines, some creative marketing can easily be done to assist drive new traffic to your site. Many high traffic entertainment/humor websites use funny videos that are viewed for free of charge by site visitors. In fact, many of those viral video clips that are sent round the world via e-mail originated from these websites.
The only down side to starting a funny videos site is that the initial cost to create it, and ongoing update costs, including the bandwidth these websites consume.
which may cost between $100-$1000/month only for hosting on a fanatical server. this is often because these funny videos websites have hundreds.
So how does one take the thought from the funny videos platform and apply it to your own website? Webmasters can easily incorporate this creative marketing technique into their own eCommerce websites.
Think about it this manner
Think about it this manner . Most eCommerce websites have one primary function: To sell a product. The key to success with an eCommerce website is to rank high within the search engines.
and be found by someone trying to find a product. Often times when a customer visits an eCommerce site, he or she sees an equivalent basic format.
there’s a pleasant looking home page with an summary of the corporate and merchandise line.
and a few pictures of featured products. Then the customer can find links to other product pages also , or do an enquiry for a product by keyword.
But to urge the customer to return back to your website and buy more products.
there must be something that sets you aside from your competition. How can this be done? There are two effective methods to realize this. during a nutshell.
adding video media will bring an entire new dimension to your website to assist drive new traffic and gain repeat visitors.
In the case of an entertainment website, the funny videos are the catalyst that drives the repeat traffic to the web site . within the case of an eCommerce website.
you’ll add videos to your pages that blend with the theme of a specific product.
For example, if you sell tackle
For example, if you sell tackle , then you’ll add the funny video of the reporter in Mexico who was floating down the river.
only to be repeatedly pummeled by many fish that were jumping at his spotlight into the boat.
that ought to get amusing from your customer.
and provides them something to feel good about while they’re watching your product inventory. It’s quite sort of a bakery.
once you walk into a bakery, you’re nearly always enticed to shop for something. It causes you to feel good. Well on the web , you unfortunately don’t have the choice of smelling what you see. But adding funny media can arouse other senses during a customer and make their shopping experience more enjoyable.
Another good way to assist market your product is by creating ‘how to’ videos for your products. for instance , if you sell products for sailboats.
you’ll make a series of short ‘knot-tying’ videos.
and have a special sort of video on each product page.
this will be done easily with a camera that records video clips.
Here is how you’ll accomplish this:
1.First, found out a neighborhood where you camera is on a tripod or table.
2.Next, confirm you’ve got an honest backdrop for the video clips. you would like to use a neighborhood that creates the action within the video stand out.
3.Then record the video. within the case of knot-tying.
you’ll write a script before hand and narrate the video as you’re tying each knot for the camera.
4.Then download your video clip to your computer.
you’ll also modify the dimensions of your video with any video editing shareware tool.
5.Simply upload the video clip to your website and link thereto with a descriptive title. that’s it.
but it keeps them curious about your website.
There is another important point to think about
There is another important point to think about . you want to present the training clips in order that they are best . to try to to this.
make certain and place them during a prominent area on each page in order that they are often seen. And add several lines of text under the video link with an outline of the video and keywords that somebody might find while searching.
for instance you’ll tag the video link with ‘Instructional Video On the way to Tie An Angler’s Knot’.
Then lastly, you’ll create a separate webpage with a ‘video directory’ of all of your videos.
you would like to even have program friendly keywords on this page also . Then add a link to your directory page from your other pages, especially your index page.
These tips will help your website stand out from the competition. just by adding a couple of funny videos to your site.
or some informative training videos that you simply can easily create from your home or office.
you’ve got added an ingenious marketing edge that goes beyond optimization.