google keyword tools for seo : Engaging in powerful key-word studies from an program optimization angle is vital , thanks to the very fact subsequent one year of program optimization activities and funding could also be centered on the phrases you identify before you begin optimizing.
The key to a successful program optimization marketing campaign is selecting key phrases wherein a top ranking will earn you greater profit keep with month than the worth of achieving and preserving those scores.
If you catch on incorrect.
you’ll spend tens of tons of greenbacks on reaching a top 10 ranking, handiest to locate that the top ranking isn’t making you any cash!
I’ve seen it normally… Businesses optimizing their website online for a keyword which has high big variety of humans looking those key phrases, but a really low number of humans surely buying.
Search Engine Optimization (SEO)
especially for the hobbyist. the online is suffering from systems.
tools and so-called cheats all angling for the proper to maneuver your site to the highest of the search results – for a fee.
of course. Separating the standard advice from the rubbish may be a large order for the inexperienced and intermediate webmaster alike.
and going it on your own seems a good more daunting prospect.
That’s where the Google AdWords Keyword tool comes in. It won’t handle your SEO for you.
but it’ll offer you a superb idea of which keywords are worth some time and which may be resigned to the SEO dust heap.
The tool is free, and available to all or any users.
no matter whether or not you’ve got a Google AdWords account.
You get a way immediately of how powerful a tool this is often
You get a way immediately of how powerful a tool this is often . Drawing on the huge search data set of Google.
the tool gives you a rough monthly estimate of the search traffic for various terms.
and provides you with an inventory of potential terms based either on your website or on any keywords you’re already considering.
Now rather than wondering whether your flower shop should specialise in “fresh flowers delivered overnight” or “overnight delivery fresh flowers”.
you’ll know – or a minimum of make a more educated decision – supported the info Google provides.
However (it looks like there’s always a ‘however’ in these articles, doesn’t it?).
the Google Keyword tool (let’s just call it GK for short) is saddled with one massive caveat for those that would use it for SEO. it isn’t intended for that audience – rather.
it’s intended for people that are running advertising campaigns with Google. which may appear to be alittle distinction.
but it’s more significant than you would possibly think, and it results in my first rule of using GK for SEO:
Rule One: Always Use Exact, Not Broad, to Filter Your Results
Remember, GK was made for advertisers, not webmasters. In Google AdWords speak, ‘broad’ means searches that compared to a specific word or phrase. ‘Exact’ means… well, exactly that.
Let’s return to our flower shop example. You’re interested by the search volume for “mother’s day flowers”.
so you enter that term into GK. If you’ve got ‘broad’ selected as your filter (it’s the default setting on GK).
GK will return an enquiry volume number for “mother’s day flowers” that has the traffic for that term and a number of related terms. Why?
Because GK is attempting to inform an advertiser about what percentage impressions their ad would receive if they targeted that keyword.
not what percentage times that specific term is looked for .
That’s interesting data for advertisers, but useless to you as a webmaster.
confirm your searches are filtered by ‘exact’ match (the setting is found toward rock bottom of the left column) and you will get accurate search data for your specific terms.
Rule Two: Confirm Competition With sense
Here’s another quirk of GK that you simply can chalk up to its advertiser-centric nature. that tiny bar that displays estimated competition for a keyword seems like a handy tool.
and it is. Trouble is.
that bar reflects competition among advertisers to get said keyword.
and not always the problem of ranking well for that keyword. While the 2 often are correlated.
it is from a slam dunk that they’re going to be, so a touch cross-checking is so as .
Evaluate the standard of the standard of the pages and the way focused they appear to get on the keyword in question. The junkier the pages and therefore the lower the apparent focus, the more conquerable the keyword.
Rule Three: Remember What Data Google Doesn’t offer you
It’s very easy to urge trapped within the mountain of knowledge provided by GK.
but it’s almost as important to recollect what data GK doesn’t provide. this is often a lesson I’ve learned the hard way .
i can not count the amount of times i have been scouring the info from GK and located what looked to be a juicy keyword – high volume.
low competition. Recently.
i used to be researching some poker-related keywords and noticed several seemingly overlooked keywords within the free poker money genre. I immediately jotted them down and commenced drafting an idea of attack in my mind.
Only each day or two (and several hours of work) later did I stop to believe the inherent quality of the keywords.
Suddenly I asked myself all of the questions I should have asked within the first place. What quite traffic will this keyword bring? sort of conversion percentage is that traffic likely to produce? what is the likely value of these conversions?
Learn from my mistake – remember that the info is merely one tool in your arsenal.
which your sense and logic should be a preset, active filter when you’re evaluating possible keywords.